Künzli Schuhe: The Promise of a Bright Future with Roberto Martullo
The Rescue of Künzli Schuhe
Künzli Schuhe, a cornerstone of Swiss manufacturing, faced closure due to a lack of succession solutions. However, Roberto Martullo has emerged as the new owner, determined to restore the brand to its former glory. Barbara Artmann, the previous CEO, expressed her relief and gratitude, highlighting the critical role Martullo will play.
Operational Plans
- Martullo will lead Künzli personally, at least until mid-2025.
- The company employs eleven people in Switzerland and another twenty-four in Albania.
- The focus will remain on orthopedic shoes and casual sneakers, with ambitions to appeal to younger demographics.
A Heartfelt Decision
Martullo considers this acquisition a heartfelt project, emphasizing the importance of preserving Künzli's nearly century-long tradition. With an optimistic outlook, he aims to revitalize the brand while respecting its legacy.
Looking Ahead
- Plans for a refreshed product line aimed at younger consumers.
- The company will maintain production continuity, ensuring stability for its employees.
- Martullo is committed to working closely with Artmann during the transition.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.