Taylor Swift Endorsement of Kamala Harris Sparks DNC Campaign for Young Votes

Taylor Swift's Influence on Young Voters

The Democratic National Committee is capitalizing on the momentum of Taylor Swift's final leg of her Eras Tour to engage young voters. Swift, who came forward with her endorsement of Kamala Harris in September, is scheduled to perform in Miami this weekend. As part of this initiative, the DNC has launched a Taylor Swift-themed I Will Vote campaign focused on educating and motivating young voters in key battleground states.

Campaign Strategies to Boost Voter Turnout

• Snapchat Filters and Advertisements: The DNC will employ interactive Snapchat filters using Swift-inspired language to guide users on important issues like health care and reproductive rights.
• Billboard Campaigns: Ads featuring the I Will Vote campaign will be displayed throughout Miami, including a mobile billboard on a boat near the concert venue.
• Direct Engagement: DNC Communications Director Rosemary Boeglin emphasized the importance of reaching out to voters directly through concert venues and social media.

Swift's influence proved significant in past elections, with her previous posts leading to heightened registration among young voters. This effort, which includes a series of engaging online activities, aims to ensure young voices are heard at the polls on Election Day.