Bundesliga Media Rights Auction Resumes After DAZN Dispute
Bundesliga Media Rights Auction Resumes
The Deutsche Fußball Liga (DFL) has announced that the bidding for Bundesliga media rights will restart on November 25. The auction was halted due to a dispute with DAZN over an attractive media rights package that includes 196 live matches, significantly above what competitors were willing to pay.
Details of the Dispute
Initially scheduled for auction months ago, the disagreement arose over a bank guarantee not provided in time by DAZN, leading to a public spat and subsequent arbitration. An arbitration decision mandated the re-auctioning of package B, without changing essential rights and match distribution. Critical financial implications are at stake, involving substantial revenues for clubs.
Financial Stakes of the Auction
- DAZN bid approximately €400 million per season, higher than Sky's offer of €320 million.
- Live rights packages account for about 80% of the Bundesliga's total revenues.
- National media rights sales have generated an average of €1.1 billion per season.
The upcoming auction and its outcomes are pivotal for financial planning in Bundesliga clubs. The timeline reflects the auction's significance for economic stability in the league.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.