Patek Philippe Launches Cubitus: A Bold Step in Horlogerie
The Evolution of Patek Philippe's Collection
Patek Philippe has made waves in the world of horlogerie with the launch of its Cubitus collection, which was inspired by the dreams of Thierry Stern, the brand's president. This new range provides a refreshing alternative to the classic Nautilus and Aquanaut models. Unlike the prevalent round designs, the Cubitus showcases a sophisticated square shape that combines elegance with contemporary appeal.
Key Features of the Cubitus Collection
- Design: The Cubitus has a 45 mm square case with rounded corners, making it a minority shape in the market.
- It boasts a unique grain texture on the dial, which plays with light beautifully.
- The collection includes three models featuring varying materials: steel, bicolor, and platinum.
Innovations and Technical Specifications
Among the standout models is the Cubitus Grande Date, which features a groundbreaking movement and is packed with innovative complications. This design not only ensures style but also high functionality, living up to the prestigious Patek Philippe reputation.
Target Audience and Pricing
- Patek Philippe aims to attract a younger, more modern clientele.
- The prices maintain the luxury standards of the brand, starting at €40,900 for the steel model with an olive dial.
- For collectors, the bicolor variant is priced at €60,800, while the Grande Date in platinum comes in at €87,700.
As Patek Philippe steps into this new era, the Cubitus collection promises to be a noteworthy addition to the luxury watch market, hopeful to gain favor among both new and veteran watch enthusiasts.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.