Dalton Kincaid - The Key to Buffalo Bills' Offensive Strategy
The Buffalo Bills' Offensive Challenges
The Buffalo Bills have had a difficult start to their 2024 NFL season. They currently lead the AFC East with a 3-2 record, but their offensive approach has faced criticism after two consecutive losses to quality opponents. In losing to the Baltimore Ravens and Houston Texans, many have called out the lack of involvement by tight ends Dawson Knox and Dalton Kincaid.
Though they haven’t been invisible, it appears offensive coordinator Joe Brady isn’t utilizing their full potential. That could mean good things for the Bills in New Jersey tonight, but only if Brady learns from the past and implements a strategy that leverages the strengths Kincaid and Knox.
Understanding Dalton Kincaid's Potential
The football world understands that Dalton Kincaid was drafted in the first round because of his receiving skills. After a promising rookie season, expectations were high for Kincaid to take a few big steps forward in Year 2. However, through five games in 2024, teams have focused extra defensive attention his way, often doubling him on any given play.
- Through five games, Kincaid has caught 15-of-24 targets for 166 yards and one touchdown.
- He leads the team in targets but ranks 25th among NFL tight ends with an 18% target share.
- Dawson Knox has only three receptions for 30 yards.
Limiting the use of their tight ends has restricted Buffalo’s options and potential on offense. If they want to get back on track, Joe Brady needs to adjust the offensive approach — and there’s no better time than in Week 6 against the Jets.
Emphasizing Kincaid and Knox
- Brady could try implementing more 12 personnel (two tight ends), giving quarterback Josh Allen additional options.
- Kincaid’s speed and route-running against slower defenders could create favorable matchups.
- Focusing the offense on the tight ends could alleviate Buffalo’s recent offensive struggles.
In the last two games, Josh Allen has managed only a 42.5% completion rate and just 155.5 passing yards. Incorporating Kincaid and Knox could force defenses to shift attention away from the perimeter and may open up things for wide receivers Keon Coleman and Khalil Shakir.
Ultimately, improving the roles of Kincaid and Knox in the offense could mean more successful quick plays, stabilizing the unit and boosting team morale after consecutive losses.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.