Roger Penske's Vision for IndyCar: The Arlington Grand Prix in 2026

Roger Penske's Game-Changing Move for IndyCar

In a strategic shift, Roger Penske announced the Arlington Grand Prix, a key addition to the IndyCar Series scheduled for 2026. This race will take place on the streets of Arlington, signaling a new direction with high-profile partnerships. The race will feature a 14-turn, 2.73-mile circuit around AT&T Stadium and Globe Life Field, engaging an audience in a city that boasts annual ticket sales of 1.6 million.

Significant Partnerships for IndyCar

• Penske Entertainment teams with Dallas Cowboys and Texas Rangers.
• Focus on high-impact opportunities in growing markets.
• Mark Miles emphasizes the event's strategic significance in attracting fans.

A Dynamic Race Layout in Arlington

The race layout, designed by Tony Cotman, utilizes Arlington's entertainment district, promising a thrilling experience with provisions for high-speed racing. Roger Penske aims to showcase an event that blends excitement with safety.

Reaching Broader Audiences

With FOX Sports as a new broadcast partner, IndyCar's visibility will expand. Expected activations and promotional engagements will target diverse audiences, particularly the Hispanic community, in North Texas.

Evolving IndyCar’s Identity

This announcement aligns with IndyCar's mission to solidify its status as a major league sport. Penske aims to enhance marketing, communications, and overall event experiences to elevate the brand's prestige. With these developments, the IndyCar Series is on a trajectory of growth and popularity.