Skims: Seeking Nike's Success in the Retail Space
Skims' Ambitious Goals in Retail
In a bold statement, Jens Grede, the CEO of Skims, has claimed that his shapewear brand aspires to achieve the same iconic status that Nike enjoys today. Founded in 2019 alongside Kim Kardashian and his wife, Emma Grede, Skims seeks to reshape the retail landscape.
Comparing to the Past
Grede noted that the ambition behind Skims mirrors that of Nike during its groundbreaking days in the 1990s. The company intends to carve out a similar legacy in the competitive world of apparel.
Expert Opinions on Skims' Aspirations
Despite the excitement, brand experts are cautious. Many suggest that while Skims has potential, the retail climate remains challenging, and achieving Nike-level success may be a daunting task.
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