Bath & Body Works Candles Controversy: Apology Issued for KKK Resemblance
Bath & Body Works Candles Controversy
Bath & Body Works recently faced severe criticism after customers pointed out that one of its candles seemingly resembled a KKK hood. The candle, promoted through the company's social media, depicted a snowflake design that included holes which some claimed looked alarmingly like the white hoods worn by KKK members.
Social Media Backlash
The backlash began on X, where users quickly dubbed the candle the 'klandle'. The uproar led Bath & Body Works to issue a formal apology and remove the candle from its online store. In their statement, the brand expressed regret over the unintended comparison and pledged to be more mindful in future product designs.
Understanding the Symbolism
Historically, the Ku Klux Klan is recognized as one of the oldest hate groups in America, infamous for its role in perpetuating racism and violence against African Americans. Institutions like the Southern Poverty Law Center have documented the KKK’s impact on American society.
Currently, the candle is no longer listed for purchase, representing Bath & Body Works’ responsiveness to customer concerns and social accountability.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.