ARD Cuts Back on 'Hart aber fair' to Embrace New Formats

Friday, 11 October 2024, 18:40

ARD is cutting back on the 'Hart aber fair' talkshow in 2025, reducing its episodes to embrace new formats. This strategic shift aims to appeal to younger audiences with more non-linear offerings. The program, hosted by Louis Klamroth, will now air 20 times instead of 30, focusing on digital engagement to strengthen political discourse.
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ARD Cuts Back on 'Hart aber fair' to Embrace New Formats

ARD Reimagines Talkshow Landscape

In a significant programmatic shift, ARD is reducing the number of airings for 'Hart aber fair'. While this esteemed political talkshow had been slated for 30 episodes in 2025, it's now set to air only 20 times. According to a spokesperson for ARD's programming department, this decision is aimed at paving the way for innovative non-linear concepts that enhance viewer engagement.

Adapting to a Digital Age

  • Non-linear programming allows viewers to access content anytime online.
  • The Medieninsider reported on this reduction sparked by changing audience needs.

ARD is collaborating with production company Florida Factual and WDR to develop multiple formats with Louis Klamroth, targeting the younger demographic traditionally less engaged with political discussions. This initiative will be crucial in bringing political debates into the ARD media library.

The Ratings Shift

  1. Average viewership for 'Hart aber fair' stood at 9% in early 2024.
  2. 'Caren Miosga' and 'Maischberger' attracted 14.1% and 11.7% respectively.

Amidst declining viewer numbers for Klamroth's show, adaptations have occurred, including new studio designs aimed at enhancing audience engagement. Meanwhile, Sandra Maischberger continues to dominate the linear television landscape with a more robust airing schedule.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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