Maktbarometern 2024 – Who Holds the Power in Social Media?

Monday, 7 October 2024, 22:30

Maktbarometern 2024 unveils the most influential figures on social media, showcasing top rankings across platforms. Discover who's redefining influence this year, from startups to humor groups. With JLC and Familjen Lundell leading the charge, the list highlights the power dynamics on Facebook, Instagram, and more.
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Maktbarometern 2024 – Who Holds the Power in Social Media?

Maktbarometern 2024 – The Most Powerful Influencers

The latest Maktbarometern 2024 report reveals the most powerful influencers on social media as tracked by Medieakademin. According to data collected from platforms like Facebook, Instagram, TikTok, YouTube, and X, JLC stands out as the most powerful group on YouTube.

From Humor to Social Impact

This year’s list also features notable changes and newcomers. Familjen Lundell tops Instagram rankings, while Bianca Ingrosso slips to 26th place, showing a significant decline. Furthermore, Kattjouren claims the top spot on Facebook, illustrating the peculiar power of cat accounts.

Key Rankings

  • Most Powerful on YouTube: JLC, IJustWantToBeCool, Emil Hansius
  • Most Powerful on TikTok: Aftonbladet, Wonderboi, Emelie Nilsson
  • Most Powerful on Facebook: Kattjouren, Sverigedemokraterna, Frusna Tassar
  • Most Powerful on X: Hanif Bali, Carl Bildt, Magnus Ranstorp

Overall Trends and Insights

An intriguing observation is the gender disparity evident across different platforms; men dominate on YouTube and X, while women lead on Instagram. The 2024 Maktbarometern not only charts popularity but also highlights shifting trends and unexpected drops in influence.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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