Most Innovative Companies Podcast: The Try Guys' New Streaming Venture

The Try Guys Celebrate a Decade of Innovation

The Try Guys, comprised of Zach Kornfeld and Keith Habersberger, have marked ten years in the entertainment industry by launching their new streaming service, 2nd Try. After previously rising to fame on Buzzfeed, they are now seeking to attract a wider audience while maintaining connections with loyal fans.

The Shift to Streaming

In their recent appearance on the Most Innovative Companies podcast, Kornfeld and Habersberger discussed their exciting new project. i>Kornfeld mentioned the aim to diversify their content beyond what was achievable with their limited cast, and to showcase b>new voices and perspectives.

• Adapting Business Models: They recognize the need for sustainable revenue streams in an increasingly crowded market.
• Maintaining Audience Engagement: They emphasize providing free content on YouTube to keep existing viewers engaged while expanding their new platform.
• Accepting Challenges: Kornfeld asserts that while the streaming landscape presents hurdles, it's crucial to foster a direct relationship with their audience.

Future Goals and Strategies

As they strive for success in the competitive streaming arena, both co-founders aim to balance their production between YouTube and 2nd Try. They are committed to creating engaging content while also navigating the financial aspects of establishing a streaming service.

Through their efforts, the Try Guys exemplify how podcasts can serve as a platform for discussing innovative strategies within the entertainment industry.