Trade-In Scheme Highlights Consumer Trends During Golden Week in Beijing
Impact of Trade-In Scheme on Consumer Confidence
The trade-in scheme has garnered attention as consumers hold back spending during this year's Golden Week. Hairy crab prices are on the decline, a stark reaction to waning consumer confidence. With retail prices dropping due to weakened demand, buyers are re-evaluating their gift-giving budgets, leading to significant cuts in expenditure.
Falling Prices and Consumer Reaction
Despite a supply drop of about 10 percent this year due to adverse weather conditions, hairy crab prices continue to plummet. The luxurious Yangcheng Lake delicacy, once a coveted gift, now sees discounts reflecting the low consumer interest.
- Presale price cut on gift certificates: From 2,688 yuan to 1,488 yuan.
- Drop in wholesale prices: Across Zhejiang, prices range from 60 to 100 yuan per kilogram.
Strategies for Market Recovery
Merchants are adapting by leveraging live commerce platforms to increase sales. The expectation is for prices to continue to fall as supplies increase towards late October. The government's trade-in scheme is designed to boost consumer goods spending amidst this shifting landscape.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.