Titan Helios Aims High with Luxury Watch Stores Amid Demand Surge

Tuesday, 1 October 2024, 18:32

Titan Helios is set to launch exclusive luxury watch stores as part of its strategy to capitalize on the premiumisation trend. This move will see significant investment in the burgeoning luxury watch market. With an exciting new range of Helios Luxe offerings, Titan is poised to elevate its presence in the premium watch segment.

Livemint — Titan Helios Aims High with Luxury Watch Stores Amid Demand Surge

The Luxury Watch Expansion of Titan Helios

Titan Helios is embracing the premiumisation trend in the watch market India with plans to open exclusive luxury watch stores. Each store will receive an investment of ₹3.5 crore, reflecting Titan's commitment to the growing demand for high-end watches in India.

Strategic Moves in the Watch Market

Launch of Helios Retail Stores to cater to luxury watch enthusiasts.
Focus on the premium watch segment to boost Titan's financial growth.
Expansion of Titan Luxury Watches through innovative digital marketing strategies.

Market Insights and Tata-Backed Growth

The Tata-backed Titan company is capitalizing on the booming Swiss watch imports India and the rising trend of luxury products among consumers. With key figures like Rahul Shukla Titan spearheading these initiatives, Titan is transforming its brand into a key player in the luxury watch arena.

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