Rockmans: Significant Closure of Popular Clothing Brands
Rockmans and Other Brands Facing Closure
The owner of Mosaic Brands has announced major changes, including the closure of Rockmans along with four other brands to "re-align and simplify" its operations. This decision affects popular Australian clothing lines, including Autograph, Crossroads, W.Lane, and BeMe.
Impact on Retail Landscape
- Mosaic Brands will exit all Rockmans, Autograph, Crossroads, W.Lane, and BeMe outlets and websites.
- Over 200 Rockmans and W.Lane stores were listed in the 2023 report.
- CEO Erica Berchtold emphasized a focus on five core growth brands moving forward.
Brands like Millers, Noni B, Rivers, and Katies will now be the company's focus, each aiming for a distinct market proposition, target demographic, price range, and product offerings. Additionally, efforts will be made to reassign staff, maintaining service to regional Australia.
Legal Challenges Ahead
- Mosaic Brands entered a trading suspension after failing to submit its annual financial report.
- The ACCC initiated legal action in March 2024 over complaints regarding delivery times.
- Mosaic has previously faced penalties, including a fine of $29,000 for underpaying workers.
Further details on this transition are expected in the weeks ahead.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.