British Gas Partners with Tom Daley for Innovative Campaign
British Gas Embraces Change with Tom Daley
British Gas continues to enhance its brand visibility amid challenges such as energy crises and winter price hikes. With Team GB diver Tom Daley at the forefront, the new campaign promotes a same-day boiler repair promise that aims to alleviate homeowner concerns.
Creative Insights from Industry Leaders
According to Andy Freeman, marketing director at British Gas, the campaign highlights their commitment to addressing the worries associated with boiler issues. He stated, “We understand the huge disruption and worry a broken boiler can cause. This campaign underscores our dedication to keeping the nation’s homes warm.”
- Key Feature: Same-day boiler repair promise
- Target Audience: Homeowners concerned about heating
- Debut during The Great British Bake Off
Matt Moreland and Chris Clake, group creative directors at T&Pm, add, “As we approach winter, a broken boiler is every homeowner's nightmare. Our campaign shifts focus to a playful resolution rather than the disaster itself.”
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