Ford Addresses Change Anxiety with Free EV Chargers and Installation
Ford's Innovative Approach to Electric Vehicle Adoption
In a bold move to support electric vehicle users, Ford has announced a program to provide free EV chargers and installation valued at $2,300. According to Martin Delonis, senior manager of strategy in Ford’s Model e EV unit, the core issue isn't just range anxiety but rather change anxiety.
Understanding Change Anxiety
This term describes the worries that potential EV owners have when considering the transition from traditional vehicles to electric alternatives. Ford’s initiative directly addresses these concerns, facilitating seamless integration of EV technology into daily life.
- Free EV chargers
- $2,300 worth of installation
- Targeting change anxiety
The Importance of Accessibility in EV Adoption
By offering these incentives, Ford hopes to enhance accessibility and promote a positive perception of electric vehicles. The company aims to reassure consumers that making the switch to electric doesn’t have to be difficult.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.