National Day: A Turning Point for Hong Kong's Tourism Industry

Sunday, 29 September 2024, 07:38

National Day in Hong Kong serves as a pivotal moment for the tourism industry, yet recovery to pre-pandemic visitor levels remains uncertain. Despite a rise in mainland visitors during the National Day ‘golden week’ holiday, industry leaders express concerns about long-term recovery. Predictions suggest 1.15 to 1.2 million mainland visitors expect this year, reflecting growth but still significantly lower than 2018. Key challenges include shifts in tourist spending habits and a shortage of qualified tour guides. Policymakers are urged to revise regulations to address these concerns.
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National Day: A Turning Point for Hong Kong's Tourism Industry

Understanding the Impacts of National Day on Hong Kong Tourism

The National Day holiday from October 1 to October 7 is a critical period for tourism in Hong Kong. The city anticipates around 1.15 to 1.2 million mainland visitors during this golden week, marking a 20% increase from last year. However, this figure remains only 75% of the numbers seen in 2018.

Economic Factors and Visitor Trends

Fanny Yeung Suk-fan, Executive Director of the Travel Industry Council, stated that the ongoing global economic downturn may impede full recovery over the next two years. The patterns of mainland tourists are evolving; rather than focusing primarily on shopping, travelers are becoming more selective in their experiences.

Tour Guides: A Growing Demand

  • The tourism industry faces a pressing shortage of skilled tour guides, especially those fluent in foreign languages like Thai and Russian.
  • There are calls for the government to relax licensing rules, allowing non-university graduates to explore tour guiding as a part-time option.

Pandas and Tourism Opportunities

Yeung highlights potential within the panda economy, particularly after Ocean Park's Ying Ying recently welcomed twins and the addition of bears from Beijing. By promoting panda-themed attractions and events, Hong Kong could enrich its cultural appeal.

Looking Ahead: National Day's Potential

As the city prepares for the upcoming Kai Tak Sports Park, expected to open next year, there are hopes for renewed interest in local events and attractions, enhancing the tourism ecosystem.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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