Festive Season Marketing: Strategies for Enhancing Engagement in a Digital Marketplace
Saturday, 28 September 2024, 21:08
Transforming Festive Season Marketing Strategies
As the festive season approaches, the emphasis on festive season marketing has never been greater. The consumer spending boom is on the horizon, and brands must pivot to capture the attention of digital-savvy shoppers.
Understanding the Digital Marketplace in India
- With 82% of consumers exploring options, engaging through the open internet is vital to making an impact.
- The trustworthiness of ads on platforms like OTT/CTV is reshaping how brands approach festive season marketing.
Leveraging Premium Content Platforms
- OTT/CTV has become the preferred choice for viewers seeking premium content during festivities.
- Brands advertising on these platforms see increased recognition as premium.
Harnessing Retail Data Insights
Retail data presents an innovative approach to digital advertising, offering first-party insights that enhance targeting.
- Understanding shopping behaviors through retail data allows brands to connect early in the consumer journey.
- This data empowers brands to achieve omnichannel attribution, linking ad exposure to actual purchases.
Building Lasting Brand Loyalty
Ultimately, effective festive season marketing goes beyond immediate sales; it's about establishing enduring brand loyalty that will resonate well beyond the holidays.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.