Starbucks: The Driving Force Behind Coffee Trade Growth Between China and Brazil

The Growing Coffee Demand

Starbucks plays a vital role in the booming coffee trade between Brazil and China. Brazilian coffee exports are projected to reach approximately US$525 million in 2024, a robust 65% increase from previous years. Underlining the importance of this connection, the Brazilian Coffee Exporters Council notes that coffee remains a crucial export for Brazil.

China's Expanding Market

The Chinese coffee market is evolving rapidly, with consumption growing significantly. Historical ties between Brazil and China in the coffee sector date back decades, highlighted by a notable photograph from the inauguration of the Brazilian embassy in Beijing. Currently, Brazil stands as the largest coffee exporter to China, taking a 44% share of the country's coffee imports by volume.

• Starbucks is shaping coffee culture in China.
• The Chinese coffee shop market officially surpasses that of the United States.
• Luckin Coffee is a key player in coffee sales growth.

The Future of Coffee in China

With coffee consumption on the rise, experts predict substantial growth in the Chinese coffee market, expected to expand from US$37 billion to US$45 billion by the end of 2024. This establishes a fertile ground for further exports from Brazil, driven by evolving consumer preferences and diversified offerings. As Brazilian coffee becomes more integrated into the Chinese market, both nations stand to benefit from strengthened economic ties.