DAZN Must Navigate Bundesliga-TV Rights Reassignment Fallout
Friday, 27 September 2024, 18:30
DAZN's Challenging Position in Bundesliga-TV Rights
In a recent ruling, the streaming platform DAZN has encountered a complex scenario concerning the reassignment of Bundesliga-TV rights. The DFL (Deutsche Fußball-Liga) will need to revisit the sales process for its most valuable package, which includes the live broadcasts of 196 Bundesliga matches.
Details of the Ruling
- The DFL originally awarded the rights to Sky at a significantly lower bid.
- DAZN contested this under suspicious circumstances regarding the bidding process.
- In a meaningful decision, the arbitration court endorsed DAZN's challenge to the rights' allocation.
Future Implications for DAZN
- DAZN is pleased with the outcome but recognizes the necessity for a complete reassessment.
- The DFL must abide by comprehensive guidelines established within the marketing framework.
- This ruling reveals an unpredictable landscape for upcoming media rights negotiations, particularly affecting Sky.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.