Festive Sales Ignite a Shopping Revolution among India's Gen Z
Celebrating the Festive Sales Momentum
With vibrant energy, Indian consumers are ready to unleash their spending power this festive season. As the festive sales approach, it is clear that Gen Z will take center stage. The upcoming months signify a golden opportunity for brands looking to engage this digitally native generation.
The Shift in Consumer Spending
Based on insights from a Disney+ Hotstar survey, Gen Z shoppers are expected to boost spending significantly, with an average budget of Rs 23,000. This aligns with their preference for online shopping, indicating a pivotal moment in India's consumer landscape.
- Major categories include apparel (28%), mobile phones (28%), and beauty and wellness (25%).
- 59% of consumers would opt for online purchases, highlighting a shift towards e-commerce.
- 58% of shoppers depend on online advertisements for product information.
Understanding Gen Z's Shopping Behavior
This generation's unique shopping habits indicate a growing loyalty to brands that resonate with their values. As Gen Z contributes 17% of India's consumption, brands must recognize the potential of this demographic.
- Frequent Shoppers: Gen Z shops eight to nine times a year.
- Influenced by Trends: Their purchasing decisions are heavily influenced by social media.
- Financial Independence: Over 70% engage in side hustles to increase spending power.
The Role of Social Media in Gen Z Shopping
Social media plays a crucial role in shaping Gen Z consumer behavior. Insights reveal that this generation values brands with a strong digital presence, driving substantial growth for Direct-to-Consumer (D2C) companies.
As the festival season approaches, brands must capitalize on these trends to maximize their reach and engagement with Gen Z.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.