Ziggo Sport Free Struggles with Europe League Ratings for FC Twente and Manchester United
Ziggo Sport's Viewer Struggles
Ziggo Sport Free has faced challenges in attracting viewers during the Europa League. Despite a promising start with FC Twente's match against Manchester United, the ratings fell significantly, alarming many in the sports media space.
Concerns Over Ratings
According to media personality Tina Nijkamp, the viewer metrics have been disheartening—only 309,000 viewers tuned in for Manchester United versus FC Twente, significantly lower than anticipated. This decline has sparked discussions about the current state of European football coverage on Ziggo Sport.
Insights from Last Season
Comparatively, last season, Ajax garnered over 1.2 million viewers for similar matches, leading to concerns about how much Ziggo Sport can recover these lost viewer metrics.
Possible Reasons for Low Engagement
- Requirement for registration and an account on the Ziggo website for non-subscribers.
- Users needing to download the Ziggo GO app to watch matches.
- Limited access for casual viewers without smart TVs.
Acknowledging these challenges, there is significant work needed for Ziggo to improve viewer engagement this season.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.