Federation of the Swiss Watch Industry Faces Trials Amid China Slowdown

Wednesday, 25 September 2024, 03:38

The federation of the swiss watch industry highlights pressing issues stemming from the luxury market's downturn in China. CEOs like Georges Kern stress adapting to shifting demand as brands focus on markets like India and address rising production costs. The outlook challenges luxury companies reliant on Chinese sales.
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Federation of the Swiss Watch Industry Faces Trials Amid China Slowdown

Challenges Faced by Swiss Watchmakers

The federation of the swiss watch industry sheds light on difficulties as the luxury sector reels from economic slowdowns in China, a key market for many brands.

Georges Kern's Insights

Breitling AG’s CEO, Georges Kern, expressed confidence that after a China-led economic downturn, the luxury industry may have reached its nadir, though challenges remain. He pointed out that brands that overly depend on the Chinese market face risks unless they diversify their sales avenues.

Opportunities in India

With the backdrop of an uncertain market, Kern noted the growing wealth and luxury shopping potential in India, spurred by an increase in high-end shopping centres and distribution networks.

Impact of the Strong Swiss Franc

Despite uncertainty, the federation of the swiss watch industry urges action from Switzerland's central bank to address the ramifications of a strong franc on production costs. Kern believes productivity improvements are essential in navigating these economic challenges.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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