Jing Daily - L'Oréal's Cultural Impact through the Notre Dame Exhibition in China
Cultural Impact of L'Oréal in China
L'Oréal Group has brought Notre Dame cathedral's 3D digital twin, the immersive “Notre Dame de Paris, The Augmented Exhibition,” to Beijing in partnership with the National Museum of China.
Influence on Beauty and Identity
Creating beauty that moves the world is L'Oréal's mission, said Vincent Boinay, L'Oréal North Asia President and China CEO. Visitors can explore the French Gothic masterpiece's 850-year history through an innovative digital experience.
- Exhibition features 3D simulations of historic moments.
- Four authentic historical pieces are showcased in Beijing.
Cultural Exchange and Global Presence
Running from 12 September to 20 October, the Beijing exhibition is a key stop in a global tour, intertwining L'Oréal's values with China's focus on soft power.
- Next stops include Japan and Hong Kong.
L'Oréal's commitment to investment in China remains strong despite challenges faced by the luxury market. They plan to open multiple new stores and enhance innovation through localized R&I efforts.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.