Rgand's Direct Trade Foundation: A New Era for Global Food Producers in the U.S. Market

Introduction to the Direct Trade Foundation

Rgand, the innovative online B2B marketplace, has launched the Direct Trade Foundation (DTF) to assist global food producers in entering the challenging U.S. market. With a commitment to offer $100 million over three years, this initiative targets small and medium-sized suppliers aiming for brand growth and market visibility.

Challenges Faced by Producers

Despite the U.S. food service industry's vast potential, smaller producers struggle due to high operational costs and fierce competition. Rgand's CEO, Rovshan Rasulov, emphasizes the need for resources and expertise to help these businesses thrive.

Support Offered by DTF

• Logistical Support: Cover essential costs such as market entry logistics.
• Sampling Programs: Facilitate exposure through the Sample Box Marathon program.
• Mentorship and Training: Provide tailored guidance to enhance brand presence.
• Innovation Commitment: Support companies aiming for a competitive edge in the market.

Impact and Future Prospects

The Direct Trade Foundation selects 50 innovative producers annually, facilitating direct connections with buyers. This program seeks not only to enhance market entry but also to support long-term growth. As Rasulov states, “We’re creating opportunities for them to sell directly, ensuring better prices for both sides.”

Success Stories

Early success stories highlight the foundation's potential, showcasing how small producers can achieve remarkable results in the market. Rgand aims for DTF to create lasting change in the food industry landscape.