Hong Kong Property: Bakehouse's Growth in a Dismal Retail Climate

Sunday, 22 September 2024, 06:00

Hong Kong property news highlights Bakehouse's remarkable expansion amidst the city's retail challenges. The bakery plans to double its presence by opening new locations and boosting production, addressing the increasing demand for its sought-after egg tarts. This surprising success story contrasts sharply with the broader struggles faced by Hong Kong businesses and consumers in a tumultuous market.
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Hong Kong Property: Bakehouse's Growth in a Dismal Retail Climate

Hong Kong Property Insights: Bakehouse's Flourishing Business

Bakehouse, a local favorite in Hong Kong, is taking significant steps to expand its operations, investing HK$31 million (US$3.98 million) to grow its footprint in the New Territories. By opening new branches in Tung Chung and Sha Tin, and enhancing its Chai Wan factory, the bakery aims to double its locations by 2025. Founder Gregoire Michaud credits the rise in demand for their signature sourdough egg tarts to their strong social media presence.

How Hong Kong's Retail Sector is Shaped by Changes

As Hong Kong's retail environment remains bleak, with a vacancy rate of over 10%, Bakehouse's story stands out. Major retailers like Dah Chong Hong have closed, leaving many businesses grappling with low tourist spending and local consumer shifts. Despite these challenges, Bakehouse sees significant demand, selling 18,000 to 20,000 egg tarts daily.

  • Bakehouse to open 10 locations by the end of 2025.
  • Many retail spaces remain vacant across Tsim Sha Tsui and Central.
  • Annual revenue from egg tarts alone exceeds HK$91 million.

As Bakehouse's owner continues to integrate Hong Kong's heritage into their brand, the company looks toward expansion beyond local borders, promising a legacy that champions local quality.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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