Amer Sports: How Lululemon and Other Premium Brands Defy China's Consumption Downgrade

Sunday, 22 September 2024, 01:30

Amer Sports sees growth as Lululemon and other premium brands thrive despite China's consumption downgrade. These brands cater to affluent consumers seeking quality and status.
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Amer Sports: How Lululemon and Other Premium Brands Defy China's Consumption Downgrade

Amer Sports and Lululemon's Resilience in China's Market

Despite facing a consumption downgrade in China, Amer Sports and brands like Lululemon are thriving. The desire for premium and niche products among affluent consumers remains strong, demonstrating a polarized spending trend in the consumer market.

Premium Brands Flourish

  • Amer Sports reports a 54% rise in revenue in China.
  • Lululemon’s distinctive lifestyle offerings attract high-end consumers.
  • Brands like Arc'teryx and Salomon join the premium competition.

Shifts in Consumer Spending

  1. High-quality and branded apparel serves as a status symbol.
  2. Younger and female consumers are increasingly drawn to outdoor activities.
  3. Market opportunities lie in aligning with consumers' aspirations.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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