Jalopnik Highlights Why GM Should Revive Saturn As An EV Brand
Friday, 20 September 2024, 07:34
Why GM Should Consider Reviving Saturn
General Motors, or GM, is at a critical juncture as it shifts towards electric vehicles (EVs).
The Legacy of Saturn
- Saturn was recognized for producing affordable, efficient cars.
- The brand established customer loyalty and trust.
In 2009, Saturn was discontinued, but its revival could act as an entry point for potential EV buyers. The first-generation Saturn S-Series exemplifies this idea, being affordable and nostalgic.
Building Trust with EV Consumers
- Saturn maintained a strong focus on customer service.
- Reviving Saturn could bring back a positive customer experience for new EV owners.
The introduction of the new Saturn Ion EV, with a slogan like “Positively Charged,” could fill a gap in the market for fun and accessible EVs.
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