MrBeast: Insights from His Leaked HR Document to Boost Your YouTube Journey
Key Takeaways from MrBeast's Leaked HR Document
Few people have the cultural clout of Jimmy “MrBeast” Donaldson. Despite recent controversies involving accusations of bullying and safety risks on his latest show, the 26-year-old YouTuber remains arguably the biggest name on the platform and has managed to ride a wave of popularity to turn producing videos online into a $700 million business.
How he does that has remained relatively impenetrable—until the publication of a leaked document given to new hires in his production company. The 36-page document contains details about Donaldson’s business ethos, and could go some way to explaining his success. Here are seven key takeaways from the document.
- Keep a simple goal
Donaldson has made his name thanks to his YouTube presence, and so he’s abundantly clear about what should be all his employees’ north star throughout their roles. “Your goal here is to make the best YouTube videos possible,” he writes. “That's the number one goal of this production company.”
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