AI Deepfakes Fueling a New Gig Economy on Social Media

Wednesday, 18 September 2024, 18:43

AI deepfakes are reshaping the gig economy, with creators in countries like India, Vietnam, and China flooding TikTok and Facebook with bizarre and captivating content. This trend reflects a significant shift in how side hustles are developed and consumed, showcasing the intersection of artificial intelligence and user-generated videos. As the internet experiences a 'great internet letdown,' platforms are overwhelmed with enshittified content from these new creators, who are harnessing generative AI tools to establish their online presence.
Theconversation
AI Deepfakes Fueling a New Gig Economy on Social Media

Exploring the Gig Economy of AI Deepfakes

Artificial intelligence (AI) technologies like AI deepfakes are driving a significant shift in the gig economy, particularly on social media platforms such as TikTok and Facebook. Individuals from countries like India, Vietnam, and China are beginning to produce bizarre yet captivating AI-generated videos as a means of income. Similar to side hustles, these creators are embracing generative AI to launch new forms of engaging content.

Understanding the Impact of Deepfakes on Social Media

  • The term 'enshittification' refers to the process where platforms become flooded with low-quality content.
  • The rise of these practices could be seen as a reflection of the broader internet letdown series.
  • With the emergence of AI deepfakes, social media is witnessing a surge in quick-turnaround content.

As creators leverage these technologies, the reignited debate over authenticity and deepfake ethics continues. These new trends appear to be paving the way for innovative side hustles that challenge traditional forms of creativity and entrepreneurship.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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