CTV Engagement Soars: Insights from the New Wurl Report
Wednesday, 18 September 2024, 07:21
CTV engagement is not just surviving; it’s thriving. According to Wurl's latest report, the CTV industry is experiencing a remarkable resurgence, achieving peak-pandemic highs.
Key Insights from the Wurl Report
With changing viewer habits, the report highlights how content consumption and ad experiences are evolving.
Trends in Connected TV Usage
- Growth in Viewership: More users are engaging with CTV platforms than ever before.
- Ad Innovations: Advertisers are adapting their strategies to meet these new demands.
mportantly, stay informed of these changes as they shape future content strategies.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.