Food & Drink Industry Impact: Deliciously Ella's Acquisition by Hero Group
Acquisition Signals Change in the Food & Drink Industry
The food & drink industry is abuzz following the sale of Deliciously Ella to the Swiss food group Hero. As the brand expands its reach for products like oat bars and energy balls, it showcases the growing demand for plant-based options.
Financial Gains for Founders
Ella Mills, a renowned food blogger, along with her husband, Matthew, is set to profit immensely from this transformative deal. With the specifics of the acquisition price undisclosed, industry experts speculate that the couple will bank millions.
- Deliciously Ella started in Mills' parents' kitchen
- Expansion of oat bars and energy balls predicted
- Hero aims for global distribution
Impact on the UK News and Business Scene
This acquisition exemplifies the evolving landscape of the food & drink industry. The rise of health-conscious brands like Deliciously Ella reflects changing consumer preferences and shifting business dynamics.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.