Taobao Marketplace and iPhone 16: Price Cuts Amidst Consumer Hesitation
Taobao Marketplace Discounts iPhone 16
Online retailers in China, including Taobao marketplace, are slashing prices on Apple’s new iPhone 16 series, reflecting a decline in consumer interest. The iPhone 16 Plus with 512GB storage is offered at 8,999 yuan (US$1,268), a 10% discount from the official price of 9,999 yuan. The 128GB iPhone 16 sells at an even greater discount.
Pinduoduo and Taobao Compete
Both Pinduoduo and Taobao marketplace have cut the price of the 256GB iPhone 16 Pro Max by 4%, bringing it down to 9,599 yuan. This pricing strategy highlights the soft demand for Apple's latest flagship devices in the competitive Chinese smartphone market.
AI Features Delay Impacting Sales
Apple's iPhone 16 launches without its much-anticipated AI features, which are set for future rollout. Initial feedback on Chinese social media has been lukewarm, driving the need for retailers to offer discounts. With pre-order sales down 13% compared to the iPhone 15, the market is feeling the effects of intense competition, especially from Huawei Technologies.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.