China Influencer Under Scrutiny: Crazy Xiaoyangge's Mooncake Claims Investigated

China Influencer and Mooncake Controversy

China influencer Crazy Xiaoyangge is currently embroiled in a controversy as he faces an investigation into allegations of misleading consumers regarding mooncakes promoted as being from Hong Kong. The live-streaming fraud allegations were announced by local regulators in Hefei, Anhui province. The influencer’s real name is Zhang Qingyang, and his company, Three Sheep Group, is at the center of the probe.

Details of the Investigation

The allegation states that Zhang's Three Sheep Group, which amassed considerable revenue in 2023, falsely promoted the mooncakes through Douyin, claiming they belonged to a high-end brand from Hong Kong. Initially marketed as authentic products, investigations revealed that the mooncakes were created by Guangzhou Meisun Food Company, which has no ties to Hong Kong.

• The local regulator emphasized that any illegal activities would attract severe penalties.
• Online comments suggest that consumer protection measures must intensify for e-commerce platforms.

Celebrity Influence and E-commerce

Zhang, better known as Crazy Xiaoyangge, enjoys a massive following, having reached 100 million followers on Douyin. His income from live-streaming and advertising has sparked discussions on influencer accountability and the need for stricter regulations in the booming e-commerce landscape.

Implications for the Future

This unfolding investigation brings to light the potential risks consumers face from influencer-led marketing tactics and raises questions about the integrity of the influencer landscape in China as a whole.