Polestar's Impact on BMW Design Strategy

Monday, 16 September 2024, 19:40

Polestar's design legacy is reshaping BMW's leadership as the automotive giant restructures its design department. Maximilian Missoni, who previously crafted Polestar’s elegant designs, will take a pivotal role overseeing upper-class models. This shift indicates strong influences from successful electric vehicle aesthetics in the traditional automotive arena.
Faz
Polestar's Impact on BMW Design Strategy

Polestar’s Design Impact on BMW

BMW is reorganizing its design department, introducing new talent from outside the company. Among the notable changes is the appointment of Maximilian Missoni, who previously shaped the appealing aesthetics of the Swedish electric brand Polestar. His expertise will spearhead the design of upper-medium and luxury class cars, bringing innovative ideas from his tenure at Polestar and Volvo.

New Leadership in BMW Design

Meanwhile, Oliver Heilmer will be responsible for smaller models of the brand. His tenure at Mini has seen mixed reactions regarding recent models. In parallel, Rolls-Royce will see Domagoj Dukec take over design leadership, pushing for fresh visions in BMW’s design language.

  • Maximilian Missoni to lead luxurious model designs
  • Oliver Heilmer focusing on smaller models at BMW
  • Domagoj Dukec to oversee Rolls-Royce’s design direction

This reorganization is expected to take effect on October 1, marking a significant shift in BMW's design ethos influenced by Polestar’s success.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


Related posts


Newsletter

Subscribe to our newsletter for the latest insights and trends from around the world. Stay informed and elevate your global perspective effortlessly.

Subscribe