Polestar's Influence in BMW's New Design Leadership

Monday, 16 September 2024, 20:40

Polestar has significantly influenced BMW's design strategy as the company repositions its design team. Highlighting key figures like Maximiliam Missoni, who transitioned from Polestar, BMW aims to redefine its design ethos.
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Polestar's Influence in BMW's New Design Leadership

Polestar's Impact on BMW's Design Overhaul

BMW has revamped its design leadership under chief Adrian van Hooydonk, with a pivotal new appointment being Maximiliam Missoni. Previously with Polestar, Missoni is now at the helm of design for BMW's upper mid-range and luxury models, including BMW Alpina.

Key Appointments Shaping BMW’s Future

Under Oliver Heilmer's experienced oversight, the designs for all BMW compact and midrange models, as well as BMW M, will evolve dramatically. So too, Claudia Braun will lead the newly established cross-brand division for color and material design, serving BMW, Mini, and Rolls-Royce.

  • Maximiliam Missoni: Formerly of Polestar, now chief designer for upper-class models.
  • Oliver Heilmer: Retained as head of BMW Group Design.
  • Holger Hampf: Takes on Mini's design leadership.
  • Domagoj Dukec: New head of Rolls-Royce design.

Future Vision and Advanced Design

Anders Warming will oversee advanced design initiatives and BMW Group Designworks. Christian Bauer continues to enhance the digital customer experience across all brands, ensuring innovation remains at the forefront.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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