Apple iPhone 16 Preorders: Demand vs. Supply

Monday, 16 September 2024, 07:19

Apple's iPhone 16 series has seen 37 million preorders, but this is a decline compared to the previous iPhone 15 demand. With a significant sales drop indicated by analyst Ming-Chi Kuo, Apple's challenge lies in the marketing of AI features, which will not be available until October. Despite strong initial interest, there's a clear indication that matching last year's preorder performance will be difficult.
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Apple iPhone 16 Preorders: Demand vs. Supply

Apple's iPhone 16 Preorder Statistics

Apple has experienced a surge in interest for its latest iPhone 16 series, selling 37 million units during the preorder weekend. However, this figure represents a 12.7% drop compared to last year's iPhone 15 series.

Details of the iPhone 16 Launch

  • iPhone 16 Pro Max: 17.1 million units sold, experiencing shipping delays.
  • iPhone 16 Pro: 9.8 million units sold, with a 1-2 weeks delivery delay.
  • iPhone 16 Plus and iPhone 16: Notably improved sales, with 48% better performance for the Plus model.

Despite strong initial demand, Apple's strategy this year faces pressures, primarily due to a lack of notable AI functionality at launch. Speculation remains that Apple might see improved sales as the holiday season approaches.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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