Ulta Beauty’s Joy Project: Introducing the Joy Council for Community and Wellness
Ulta Beauty Launches Joy Council
Ulta Beauty's Joy Project is expanding its efforts with the introduction of The Joy Council. With the help of world-renowned well-being expert and author Deepak Chopra, MD, the Joy Council will consist of joy advocates and experts in various wellness fields to inspire, uplift and motivate individuals through approachable content and community.
“Like beauty, we believe joy should be for everyone, and people want to feel joy now more than ever,” says Michelle Crossan-Matos, chief marketing officer, Ulta Beauty. The reality is many of us don’t know how or where to find it.
Understanding the Importance of Joy
At Ulta Beauty, we know joy is often found in the activities we love, the relationships we foster, and the communities we belong to. Through the Joy Project and the newly established Joy Council, we aim to help people see the joy within and around them, so they can share that joy forward.
Collaboration with Deepak Chopra
Chopra will work with Ulta Beauty by sharing his best practices with consumers through custom content, focusing on accessible ways to embrace joy.
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