Pate a Tartiner Algerienne: The Buzz Around El Mordjene

El Mordjene: A Culinary Phenomenon from Algeria

Pate a tartiner algerienne is making waves as El Mordjene solidifies its place as a trending delight. Over the past few months, this Algerian spread has captured the hearts and taste buds of many, sparking a frenzy online and in French grocery stores. With a flavor profile likened to the beloved Kinder Bueno, demand for El Mordjene has skyrocketed, leading to numerous stock shortages.

The Impact of Social Media

Social media platforms, particularly TikTok and YouTube, have catapulted El Mordjene to fame. Influencers like Johan Papz, boasting 1.4 million followers, have showcased their tasting experiences, dubbing this spread a 'day of glory.' Such endorsements highlight the increasing difficulty in finding this delicacy.

Ban on Importation and Consumer Response

Despite the ban on its import into France for health reasons—stemming from a 2022 EU regulation regarding Algerian dairy products—the enthusiasm for El Mordjene shows no signs of waning. Consumers continue to seek ways to obtain their favorite spread, from traveling to Algeria to placing orders abroad.

Tantalizing Varieties of El Mordjene

• Classic Chocolate and Hazelnut
• Rocher Version for those who crave crunch
• Grilled Hazelnut Spread, currently a fan favorite on social media

The manufacturing plant, Cébón, involved in producing El Mordjene, has seen its production increase to keep up with soaring demand, not just within Algeria but also internationally.