Greencore's Impact on Brands and Private Label Growth
Sunday, 15 September 2024, 17:00
Greencore's Influence on the Market
The competition with private labels is fierce, and Greencore is at the forefront of this battle. The rising sales of store brands signal a shift in consumer preferences. This shift has driven traditional brands to rethink their strategies.
Store Brands: A Driving Force
Treehouse Foods and Greencore are leading the charge as store brands gain prominence. The PLMA forecasts that sales will continue to soar, indicating a change in the purchasing landscape. Retailers are doubling down on private labels, leaving conventional brands scrambling.
- 34% rise in annual sales for store brands
- Projected $262 billion in total sales for 2024
- Strategic re-evaluation needed for traditional brands
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.