Hoiho Wins New Zealand's Bird of the Year Amidst Unique Campaign Strategies
Hoiho: New Zealand's Beloved Bird
Wellington, New Zealand (AP) – It's noisy, smelly, and shy – and New Zealand's bird of the year. The hoiho, or yellow-eyed penguin, won the country's fiercely fought avian election on Monday. This victory offers hope to supporters of the endangered bird that recognition from its win might prompt a revival of the species. Following a campaign for the annual Bird of the Year vote, it was clear that innovative strategies were employed. Rather than facing the foreign interference scandals of past elections, campaigners utilized meme wars and celebrity endorsements alongside even getting tattoos to prove their loyalty.
Vote Participation
- More than 50,000 votes cast.
- A decrease of 300,000 votes compared to last year.
- Votes represented 10% of New Zealand's population.
Emma Rawson, who campaigned for the fourth-placed ruru, emphasizes that birds are the heart and soul of the nation, particularly since New Zealand's only native mammals are bats and marine species, highlighting how beloved and unique its avian population is.
The Hoiho Campaign
This year's victor, the hoiho, meaning
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