Today: Influencer Responds to Trademark Dispute Over 'Very Demure' Phrase

Sunday, 15 September 2024, 04:01

Today, the influencer behind the viral 'very demure, very mindful' trend has stated that the trademark controversy surrounding her phrase is being handled. Jools Lebron recently shared an update on her TikTok, reassuring fans that she is addressing the issue after Washington State man Jefferson Bates filed for trademark rights. The expression gained fame through her popular TikTok video, and Lebron's online presence has flourished as a result.
Today
Today: Influencer Responds to Trademark Dispute Over 'Very Demure' Phrase

Today: Influencer Responds to Trademark Dispute Over 'Very Demure' Phrase

Today, the influencer who created the widely embraced phrase 'very demure, very mindful' is taking action against a trademark filing made by Jefferson Bates. This has garnered significant attention as it relates to the viral trend popularized by TikTok creator Jools Lebron. Legal documents reveal that Bates filed the request in Washington, yet Lebron's response indicates she is actively handling the situation.

The Rise of 'Very Demure'

  • On August 2, Jools Lebron shared a TikTok video that showcased her beauty routine, leading to nearly 47 million views.
  • Her use of the term 'very demure, very mindful' resonated widely, sparking a trend across social media.

Lebron's Assurance to Fans

In an August 27 TikTok update, Lebron assured her followers, stating, “It’s getting handled. Mama got a team now.” She expressed gratitude for the support and encouraged fans to stay tuned for future updates.

Impact on Lebron's Life

  • Lebron's popularity has soared, with her follower count exceeding 2 million on TikTok.
  • She has made appearances on shows and collaborated with renowned personalities like makeup artist Patrick Ta.

The phenomenon of 'very demure' not only changed her life but also allowed her to support friends in need.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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