Food & Drink Industry Sees British Blueberries Sales Surging

Sunday, 15 September 2024, 12:17

Food & drink industry trends show a remarkable surge in British blueberries sales, fueled by increasing demand for healthier food choices. Sales are up by 13% this year, reflecting a shift in consumer preferences towards local produce. Growers are calling for more retailer support to maintain this growth trajectory.
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Food & Drink Industry Sees British Blueberries Sales Surging

British Blueberries in Demand

The food & drink industry is witnessing an unprecedented boom in British blueberry sales, with production soaring to meet record demand for what many consider the 'ultimate superfood.' According to British Berry Growers (BBG), sales have increased by 13% this year, illustrating a significant consumer shift towards healthier food options.

Consumer Preferences Shift

This rise in popularity is a clear indicator of the transformation in UK news surrounding food choices, as Britons increasingly favor consuming locally sourced fruit. Whether included in smoothies, salads, or enjoyed fresh, the demand for blueberries continues to escalate.

Support for Growers Needed

  • Growers are seeking more backing from retailers.
  • The burgeoning market highlights the importance of supporting local production.

As the food & drink industry adapts to these consumer demands, the future looks bright for British blueberry growers if they receive the support they need to thrive.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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