El Mordjene Faces Import Ban in Europe Amid Rising Popularity

Saturday, 14 September 2024, 08:00

El Mordjene, the Algerian spread that captivated taste buds, now faces an import ban in Europe. This delicious treat was a culinary sensation throughout France, sparking debates over its market presence. French consumers eagerly flocked to stores to indulge in its unique Kinder Bueno taste, but recent restrictions have halted its journey to shelves.
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El Mordjene Faces Import Ban in Europe Amid Rising Popularity

El Mordjene's Journey to Popularity

El Mordjene took the French market by storm with its delicious flavor that reminded many of Kinder Bueno. However, recent news reported an import ban on this beloved Algerian spread in Europe.

The Reasons Behind the Ban

  • Algeria is not allowed to export dairy-containing products to the EU under specific regulations.
  • Mustapha Zebdi from the Algerian Consumer Protection Association suggests that the ban is primarily due to El Mordjene's rising competition against established brands like Nutella.
  • Despite enjoying significant popularity, import containers were blocked at the port in Marseille, halting the spread's reach into the European market.

Consumer Reactions

Many consumers expressed disappointment at the abrupt end to their access to El Mordjene, highlighting its increasingly fierce competition with European brands.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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