Min Hee Jin's Leadership Crisis at HYBE: New Jeans Call for Reinstatement
Min Hee Jin's Leadership Crisis at HYBE
The ongoing feud between K-pop giant HYBE and Min Hee Jin, the former CEO of its subsidiary ADOR, has taken a new turn. Min Hee Jin’s girl group New Jeans, who had so far refrained from making a comment on the showdown, has finally issued a statement. In a now-removed tweet, the group shared a YouTube link directing viewers to a livestream on a deactivated account named nwjeans. During the stream, the five members called for HYBE to reinstate Min Hee Jin as CEO. They spoke for about 30 minutes in both Korean and English, voicing concerns about their careers, unease about continuing under HYBE, and sharing previously untold stories.
Concerns of New Jeans Members
- Minji described feeling frightened to see their work jeopardized amidst ADOR’s legal conflicts.
- Hanni recounted feeling mistreated by staff, recounting an experience of being ignored by a manager.
- Danielle emphasized Min Hee Jin’s integral role in shaping their music and identity.
Minji concluded the livestream with a direct appeal to HYBE chairman Bang Si-Hyuk, urging for Min Hee Jin's return.
Crisis Overview
On August 27, HYBE revealed that Min would be stepping down as CEO of ADOR. This follows a series of disputes beginning with an audit request from HYBE, culminating in multiple allegations, including breaches of trust and plagiarism. The K-pop industry watches closely as these developments unfold, raising questions about the future of artist management under corporate structures.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.