Follow Up on Quick Commerce's Headway Against Traditional Ecommerce
Thursday, 12 September 2024, 19:30
Festive Season Dynamics and Quick Commerce
In recent years, quick commerce has radically altered the shopping landscape, especially during the festive season. With platforms like Flipkart and Amazon leading ecommerce sales through their flagship events, quick commerce is positioned to challenge their dominance.
The Surge of Quick Commerce
- Convenience is Key: The rise of instant delivery services has reshaped consumer expectations and shopping habits.
- Quick commerce platforms are expanding their offerings beyond groceries to include a variety of products.
- Forecasts indicate a 40-50% growth in same-store sales as consumer preferences evolve.
Strategic Shifts in Consumer Spending
As we enter the festive season, quick commerce platforms are identifying lucrative spending opportunities:
- Home Decor & Gifting: Categories like gifting will see a significant uptick.
- Quick Service in Every Nook: Special sections for festive essentials have been tailored for major events.
- Notably, quick commerce platforms like Blinkit and Zepto are responding dynamically to market demand.
Hiring Surge: The demand for labor during the festive season is expected to increase, with estimates of 25-30% more workforce needs.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.