Hotstar's Viewership Surge for Women's Cricket Unprecedented This Year
Hotstar's Historic Growth in Women's Cricket Viewership
In an impressive turn of events, Hotstar has seen a remarkable threefold increase in viewership for women’s cricket this year. According to Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, this impressive climb is largely due to the surge in partnerships with FMCG brands, marking a distinct shift in the advertising landscape.
Impact of FMCG Partnerships
The trend of FMCG players joining forces with Hotstar signifies a deeper commitment to promoting women’s sports. Historically, such collaborations were rare, but the current appetite for women’s cricket shows a promising trajectory. Brands are recognizing the potential of this growing audience, shifting their strategies to engage effectively with fans.
- Women’s cricket gaining mainstream attention
- New advertising strategies emerging
- Increased viewership highlights the demand for female athletes
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.