tv2.no Announces Discontinuation of Kavli Kaviar Amidst Changing Tastes
tv2.no Confirms End of Kavli Kaviar
tv2.no has reported that on September 16, the iconic Kavli Kaviar will no longer be available. This beloved spread, celebrated for its i 60 percent fish roe content and distinctive taste, has faced declining sales despite its rich heritage.
Reasons Behind the Discontinuation
According to Kristine Aasheim, managing director of Kavli and Q-meieriene, the kaviar tube has been inconsistently available. While it has had a loyal consumer base, only three percent of consumers purchased it in recent years. This indicates a significant gap between brand recognition and actual sales.
- The original recipe has always been maintained with 60 percent roe.
- Changes in consumer preference towards milder flavors have affected Kavli's market.
- The discontinuation reflects broader trends in consumer taste shifts.
Future Possibilities
Aasheim hints at potential future products that may align with current dietary recommendations favoring more fish consumption. She is open to reintroducing Kavli Kaviar if demand from consumers is substantial.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.