David Zaslav Predicts Strong Growth for Max Amidst Media Consolidation

Thursday, 12 September 2024, 11:36

David Zaslav forecasts that Max will add over 6 million subscribers in Q3, reinforcing his views on media consolidation's impact. He believes that after this consolidation, only five or six major players will thrive in the streaming landscape, making it increasingly challenging for new entrants to sustain growth.
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David Zaslav Predicts Strong Growth for Max Amidst Media Consolidation

David Zaslav's Predictions for Max and Streaming

Warner Bros. Discovery's CEO David Zaslav has made headlines by predicting that Max will achieve significant subscriber growth, adding over 6 million subscribers in the third quarter. This growth comes amidst a crucial period of media consolidation within the industry. Zaslav's insights suggest that the streaming market will stabilize with only a handful of key players remaining.

Insights on Media Consolidation

  • Zaslav argues that survival in streaming will hinge on efficiency and scale.
  • Drawing attention to current trends, he asserts the challenges faced by smaller platforms.
  • He outlines that future growth will depend on how well companies adapt to changing market dynamics.

Impact on Warner Bros. Discovery

As the conversation around media consolidation continues, Zaslav emphasizes the strength of Warner Bros. Discovery in navigating this evolving terrain, maintaining that sustainability is crucial for any streaming business looking to thrive. He envisions a few surviving giants in the market, capable of delivering consistent content and maintaining subscriber loyalty.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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