Ad Server Developments Unveiled in the DOJ vs. Google Antitrust Trial

Wednesday, 11 September 2024, 04:13

Ad server complexities were brought to light during Day Two of the DOJ vs. Google antitrust trial. Featuring testimonies from key industry figures like Eisar Lipkovitz and Jay Friedman, the case deepens as critical issues surrounding DFP and the Goodway Group's role unfold, raising questions about unified pricing rules in ad tech.
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Ad Server Developments Unveiled in the DOJ vs. Google Antitrust Trial

Key Developments in Ad Tech During the DOJ vs. Google Case

On Day Two of the Google antitrust trial, significant insights into ad server operations emerged, particularly with witnesses like Eisar Lipkovitz and Jay Friedman testifying. The scrutiny on DFP and the practices of Goodway Group painted a vivid picture of the competitive landscape.

Critical Testimonies and Industry Reactions

  • Judge Leonie Brinkema oversees the proceedings with an eye on industry regulations.
  • Neil Mohan’s perspectives on prebid technology were shared, emphasizing the changes needed in unified pricing rules.
  • Newscorp's involvement highlights the broader ramifications of the trial.

This trial not only impacts Google but also shapes the future of ad tech.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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